Grinding seems to be the hardest work
by Jeff RosenbergElton John sang to me today in the office:
It’s hard, so hard.
It’s a hard, hard situation.
And it’s getting more and more absurd.
It’s hard, so hard.
Why can’t we just take a nap.
Oh it seems to me
That grinding seems to be the hardest work.
When you feel like a grinder, that’s when business is toughest. When you’re getting on a plane at 6:30 in the morning, only to fly back that same day at 11 at night, you are a grinder. When you’re just pushing on current deadlines, and all of the strategy for building new business has to wait, you’re a grinder.
I’m a grinder these days. Sing with me and Elton: What have I got to do when P&L statements strike me. What have I got to do. What have I got to do. When grinding seems to be the hardest work.