I am continually asked, “How’s it going?” They are inquiring, of course, about our move six months ago, joining Levick Strategic Communications.

It’s easy to answer “great.” That’s both simple and accurate. It’s a bit harder to put a metric on how it’s going. Here’s one: I am being stretched. The talent at my new firm and the sophistication my new firm brings to communications is forcing me to stretch. I’ve moved beyond the comfort of what I’ve known to embracing the intricacies of search engine marketing, demographically targeted online advertising, and more.

I may not always be as comfortable, but our clients are better served.