Archive for February, 2011

Monday, February 21st, 2011

Am I big or am I small now

by Jeff Rosenberg

I was a small business for 16 years. I am now, since a merger last September, the head of the government and nonprofit practice at a large firm. In many ways, I have integrated very well. It is clear that larger, more exciting business opportunities are now available to me. It is clear that I have access to, and am utilizing, talent and capacity I never had previously.

But it was painfully and honestly pointed out to me that, when it comes to talking about who I am and what we do, I still talk as if I am a small business.

The truth be told I am now part of a firm with an international footprint, involved in some of the most fascinating work in all of PR. I need to start talking bigger.