Archive for January, 2011

Monday, January 31st, 2011

Not crashing today (Monday)

by Jeff Rosenberg

One thing is almost guaranteed: if I have a really good week, Monday will be a crash. Whenever I end a week on a high note, the following Monday is such a letdown that my own productivity lags. Literally, the better the previous week, the more I’ve become convinced that I should just take Monday off.

Last Friday was a very good day, with two potential business development projects taking important steps forward. I have resolved not to let today, Monday, be a complete bummer. I purposefully worked a lot on Sunday (with intermittent breaks to watch sports tossed in) to put me in the proper mood. I came in very early, before 7 am, to get going.

I refuse to crash today.

I’ll let you know tomorrow how it goes.
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Many of you have heard about, some experienced, the gridlock experienced in Washington, DC, last Wednesday due to a rush-hour snowstorm. It took me 7 hours to get home that evening.

Sunday, January 23rd, 2011

Blogenservations

by Jeff Rosenberg

When it comes to talking to my 16-year-old daughter about sex, I must admit that I usually leave that to her mother. The other day, I brought up the topic with my daughter. Indeed, one of us did freak out. It wasn’t me.
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My daughter, as I have shared with Blogenberg readers in the past, is movie star beautiful. Some times I think it’s a bit unfair. No matter what she accomplishes — academically, in sports, at her job — it’s often met with a bit of “ho hum.” As if the message is, “you’re gorgeous, so of course you succeed, whether you try or not.” It’s not fair, but I think it’s reality. Of course, all of us would prefer to be blessed with amazing good looks than not.
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Today is Saturday. This morning I took my 16-year-old twins to SAT prep. Then I picked them up. Then I dropped them places. Then I came home to find that my dog had gotten into a bottle of medicine. Then I took her to the vet so they could induce vomiting. Then I came home. Then I went and picked up my 16-year-old son. Then I dropped my 16-year-old son and his friends off at another friend’s house. Then I came home and worked until 11:30 at night. Then I reflected on what a wild life I have at 51-years-old.
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Still sorry about the coding error above. Word Press doesn’t seem to be in any rush to fix it.

Thursday, January 6th, 2011

A communications strategy for the 2011 holidays

by Jeff Rosenberg

My wife and I have decided that the holiday season, Christmas to New Year’s day, has become much too complicated, much too stressful. We have made a decision to simplify everything we do — less shopping, less presents, less driving, less cooking. Now we have a year to effectively communicate to our clearly identified, carefully segmented target audiences.

We have determined a clear and simple message: “The holiday season is, for us, a time to enjoy each other and our family, and reflect on an important religious event.”

We are committed to message discipline.

We are committed to delivering this message in a consistent fashion throughout the year.

We are committed to engaging third-party ambassadors who can reinforce and echo our message — relatives and close friends of similar mindset.

And we are committed to enacting our program, no matter who may suggest I am Scrooge.

Happy 2011 messaging.