This week’s recommended reading from your friends at Blogenberg…

• Every now and then SNL really gets it spot-on.
• Ford and the CDC share some crisis communications lessons.
• 60 percent of Americans engage in couch potato multi-tasking.
• Seth Godin makes the case for spending five minutes each day doing truly worthwhile work.
• Donna Fenn explains why “Gen Y” is more accurately called the “Entrepreneurial Generation.”