This week’s recommended reading from your friends at Blogenberg…

• Similar to a new initiative from one of our clients, Jacqueline Novogratz discusses how capital investments can help build a sustainable future for the world’s poorest.
• We don’t know about you, but we think this is way cooler than “regular” hockey and we love regular hockey.
• PR Newser gathers (largely negative) reactions of reputation experts to last Friday’s statement by Tiger Woods.
• David Alston considers how to define “community equity” by identifying those questions and factors that add value.
• Seth Godin reminds us to remember the importance of questioning the status quo by understanding the manipulation of ideas.