This week’s recommended reading from your friends at Blogenberg…

• Your website should involve several different personalities. John Jantsch shares what those should be.
• Scott Monty discusses how social media is incorporated into Ford’s communications.
• How can you make Twitter useful and not just add to the noise?
• What social media lessons can we glean from the Conan/Leno/NBC debacle?
• The WebUrbanist shares some clever bench ads.