This week’s recommended reading from your friends at Blogenberg…

• Seth Godin considers the secret of creating sustainable competitive advantage.
• BusinessWeek blogger Stephen Baker discusses why he would be found in noncompliance with the Washington Post’s social media policy and in so doing demonstrates why the policy is absurd.
• At Harvard Business Review, Peter Merholz outlines why typical approaches to design thinking falls short of bringing more creativity into business processes.
• If you’re anything like us, you have many different streams of information you try to manage and have a hard time filing notes, links, articles, photos, video clips, and the like in a way that is accessible at work, home, school, and your favorite coffee shop. This article does better than most at explaining that Evernote (or a similar clipping application) can help you manage this process a little better.
• Gawker explains how the FTC’s exploration into blogs and the health of media organizations is completely out of touch.

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