This week’s recommended reading from your friends at Blogenberg…

• The Poynter Institute offers an interesting approach to how journalists can use Twitter.
• Victoria Haynes asks why people even use Twitter in the first place.
• Ad Age’s Mike Bush shows (confirms, really) how companies are using new forms of media to connect directly to consumers.
• An interesting chart about newspaper circulation over the last twenty years.
• Some lessons from Netflix.
• The Room for Debate blog asks why Japanese culture values aesthetics so highly.