This week’s recommended reading from your friends at Blogenberg…

• These Five DIY Publishers are helping the print industry change with the times.
• Serious Eats covers the coffee wars and, get this, McDonald’s has taken over the #2 spot behind Starbucks, unseating Dunkin Donuts.
• Bill Drayton discusses the past and future of social entrepreneurship.
• The Salvation Army in Portland, ME has launched a creative ad campaign.
• The Social Media Subcouncil blog asks what are rules of engagement for government on Twitter.
• Rather than show animals in their replicated, unspoiled natural habitat, the Shönbrunn Zoo in Vienna is taking a different approach.

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