My son, high school freshman: The high school lacrosse team stuff — the new jackets, sweats, workout shirts — are SO cool. You know, parents are allowed to buy the stuff too, if you want.

Me: No. You’re in high school. Not me. I’ll dress my age and cheer.

My son, clearly relieved and smiling: You’re a smart man.

First, if anyone sees a good post on the White House’s crisis PR operation this week, please share it in the comments.

This week’s recommended reading from your friends at Blogenberg…

• The New York Times created a timeline map of what people were saying on Twitter during the Superbowl across the country. Make sure to check out the tabs on the left.
• Coca Cola is finally removing “Classic” from its label. We aren’t really sure what that meant anyway.
• Since we’re all hitting that New Year’s resolution slump, Blogenberg is going to give you an extra push with the “20 Worst Foods in America 2009”.
• Marginal Revolution (by way of Kottke.org), shows us a series of things that go up in a down economy.
• The Web Urbanist traces the evolution of the tech geek.
• What the? Yahoo! offering $1,000 reward for identity of people who leak information to the press.
• Your PR site could be creating more frustration than assistance to the media and other uses of your website.

I always call the police. If I see somebody changing a tire at night on the highway, I call the police. If I see somebody drunk walking down the road, I call the police. If I see a couple arguing in public and it looks like it could become violent, I call the police. This story about 166 people walking past a dying man is why.

I don’t want that on my conscience.

My oldest son recently came across a young woman, late at night, sick and lying on the hallway floor in his apartment building. Nobody called 911. He did. I’m glad he will never be one of the 166.