This week’s recommended reading from your friends at Blogenberg…

• GM effort to change the rules on how to pay the production costs for its commercials could significantly impact the ad industry.
• In case you’re wondering which online community to get involved with, here’s a good look at who is using each of the most prominent ones.
• Sarah Perez gives voice to a thought many have - how can I use Facebook for my personal and professional lives?
• We like sports here at Blogenberg; a lot. So it is always refreshing to hear rare stories of real sportsmanship like this.
• Author Gary Talese uses his wordsmithing talents to help out some of New York’s panhandlers in an usual way.
• New York’s mayor is seeking to promote innovation and creativity in to spur a financial sector revitalization.
• Jason Falls discusses how journalists can leverage social media.

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