There is no book that is relevant to your business, or my business. That’s what I’ve realized. Just like parenting, there may be books that can provide some insight, but none that can tell you what to do.

Running a business, like parenting, is flying in the dark, with only cockpit controls to guide you, cockpit controls that were made for a different plane. There’s no model to follow (and I suspect that’s true for franchises, as well). There’s information you can process. But the only way you know if the controls you have pushed along the way are the correct ones is if you land safely or end up in the drink.

The one thing I know: don’t buy the business books. (In fact, much more useful is reading biographies about men and women who have done great things. Right now, I’m reading the biography of Alice Roosevelt.)

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