Everything I preach to clients about messaging, presentation, and interviews boils down to this: keep the audience focused on your message. Don’t chase their brains away from what you want them to hear and understand. Somebody needed to tell Lawyers.com this.

Lawyers.com has a perfectly reasonable television commercial airing right now. But at one point, the camera zooms in on a computer screen, illustrating a feature that allows visitors to search for a lawyer by issue and location. The fields are populated by “Immigration, Los Angeles CA.”

Why do that? Why chase my brain away to thinking about illegal immigration and border crossings?

Don’t spend lots of money on a TV spot and then make one little mistake that chases my brain away.

This entry was posted on Wednesday, February 18th, 2009 at 10:50 am and is filed under Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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