This week’s recommended reading from your friends at Blogenberg…

• Proctor & Gamble’s director of interactive strategy argued recently that consumer generated media isn’t really media at all. After we stopped laughing, we realized that he makes some very good points that center around respecting the conversation.
• Church of the Customer gives its opinion on how the “BigThreeAutoMakers” should frame their request for a Government Bailout.
• The New York Times shows that a good way to make friends on Facebook is to ask the right questions.
• As per usual, Apple is elusive about reporting data. This time, it’s data on iPhone applications. Of course, they get away with it by putting out a great product and letting the developers tout their own success.
• We here at Blogenberg like wine. So why not explore the intersection between the wine industry and social media?
• Terra Cycle is a cool business figuring out how to make any kind of waste into something useful.
• A story out of New York about preserving an old church illustrates the tension between economic development and preservation of a community’s character and heritage.
• As if we needed more evidence of the need for a college football playoff, Kimberly Maul points to the PR and lobbying efforts by Northwestern University to get its football team into a good bowl game and the related efforts to get credit for “style point” wins in the Big 12.

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