Like most business owners, I give some money away at the end of each year (rather than give it all to the government.) My biggest gift this year will be to the high school my two youngest kids go to. Yesterday, I met with a woman who works in development at the school. She had read Blogenberg, and discovered that I like skim lattes from Starbucks. Prior to our meeting she had driven up the road to Starbucks to get me one, which she had waiting for me, piping hot, when I walked into her office. That’s what I call perfect pitch.

That’s the kind of care and feeding that the Blogenberg animal likes. That’s the kind of care and feeding that I expect my shop to give our clients.
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I am amazed at how many business owners worry about big things but don’t obsess over little things. Every little thing communicates — and every communication is marketing. That’s why I scream when e-mail goes down (maybe that’s why it rarely happens), hate, viscerally hate, typos, and expect any memo to a client to be formatted correctly, no matter how many years we’ve worked for that client. We just finished a complete migration from PC to Mac. My biggest concern was that there not be any down time. Not because we couldn’t survive an hour without computers but because if a client calls during that one hour and we can’t locate a file because our computers aren’t up, that looks bad. The migration was handled perfectly. The vendor made sure the little things were taken care of. That’s why I mention their name here: MacMedics Washington.
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Speaking of Mac, it’s the simplest equation in all of business. Apple has placed its primary emphasis on user interface. Microsoft has placed its primary emphasis on marketing. As a result, Mac marketing is better because the user interface is incomparable.

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