This week’s recommended reading from your friends at Blogenberg focuses on what we feel is something central to the future of media and PR - citizen journalism:

• PBS provided this informative introduction to citizen journalism.
• The Poynter Institute offers two great resources for understanding citizen journalism: a fairly exhaustive (at least in our view) list of resources about and for citizen journalists and this writeup about the “11 Layers of Citizen Journalism” explaining how media can incorporate citizen reporting into their coverage.
• Business Week reports on the risks of citizen journalism. One contributor to CNN’s iReport section posted a false story about Apple CEO Steve Jobs having a heart attack. Apple’s stock tanked that day and the writer could face jail time.
• However, Chris Brogan and Matthew Ingram point out that citizen journalists aren’t actually evil, despite the Apple debacle
• Tim McGuire voices a common refrain that the code of ethics many journalists follow will set true journalists apart from citizen journalists. In a similar vein, Sarah in Tampa considers the ethics of citizen journalism.
• This Christian Science Monitor story is one among many that shows how citizen reporters are using technology to carve a rather substantial niche in the political reporting arena.
• Mainstream media. TV News Networks have adopted citizen journalism features to varying degrees: CNN, MSNBC, Fox News.
• Do it yourself. Check out some of these citizen journalism sites and social networks to see how it’s done: NowPublic, Newsvine, Current TV, Backfence.

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