This week’s recommended reading from your friends at Blogenberg…

• Two views on Microsoft’s new commercials. Church of the Customer believes they were successful. Seth Godin couldn’t disagree more.
• Apple has a history of being hard to work with when Steve Jobs has had the helm. Time Magazine asks whether Apple’s policies when it comes to the iPhone and the arrival of Google’s Android will lead to a repeat of past mistakes?
• Kristie Wells has put together this excellent list of “must-read” articles on social media.
• Guy Kawasaki suggests ways to captivate your audience.
• BNET’s Useful Commute Podcast discusses how to write more effectively.

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