This week’s recommended reading from your friends at Blogenberg:

• The New York Times carried this great piece on “friending” people online.
• According to Ad Age, the changing media landscape underscores the importance of strong partnerships among communications firms in different disciplines.
• This new Pew Research study on blogs and blog readership yields a mixed bag for blogs – increased readership, but not a majority of web users. (Lesson: still need traditional media - online and off - as part of your PR bag o’ tricks.)
• Your digital network is no different than your off-line network. You still need to cultivate it, value it, and invest in it.
• On The Media takes a look at the clash of old media expectations of copyright protection and new media practices of copying and linking at will.
• There are firms that can help you manage your online reputation.
• Agree with it or not, the Story of Stuff provides a thought-provoking look at what happens to all the “stuff” we make and use (not to mention the great presentation).
• The Good Experience blog explains how manipulation can be a force for good.

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