This week’s recommended reading from your friends at Blogenberg:

• What newspapers still need to learn from the web.
• The Economist covers new research on the most common paths to the CEO’s chair.
• On the 40th Anniversary of Robert F. Kennedy’s assassination, NPR carried this excellent interview with Ted Sorenson, a close friend of the Kennedy brothers.
• Business Week provides some advise on how to be sure “you have a preferred place in your target customer’s mind.”
• When you read this post from Jonathan Schwartz at Sun, don’t miss the point in all the tech-speak: If young people are the heaviest media consumers and most young people live Brazil, Russia, India, China, and Africa (”BRICA”), then this has profound implications for media media companies of all kinds (from software companies to news organizations).
• As part of a fantastic program on media and space, On The Media included this segment on how architects sometimes use the Internet to build hype around attractive designs of buildings that would not otherwise be built.
• More praise for Southwest. One blogger’s experience with how the company weathers hard times.

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