This week’s recommended reading from your friends at Blogenberg:

• While American Airlines employees begin picketing, Southwest employees take out a full-page ad to thank their outgoing CEO. The employee experience counts for a lot too.
• Misunderstood? Try changing your words instead of shouting louder.
• An interesting look at the intersection of foreign policy and social media.
• Concerned about those pesky traffic cameras invading your privacy? Just start a band and use them to make a music video. Or… use this example to “think outside the crosswalk.”
• Marshall Goldsmith explores how successful people often struggle to change for the very reasons that made them successful in the first place.
• While you may not go to the same extremes, Paul Graham describes how he’s eliminated distractions to avoid procrastinating. (hint: turn your wi-fi off.)
• NPR’s Marketplace visits with United Talent Agency’s online division to talk to the “agents of YouTube.”
• Krishna De discusses “how to build a community around your brand.” (click on the podcast links)