I’ve just switched to Mac; I’m slowly growing out of my PC years. When a Mac is processing something, a colorful little beach ball appears on my screen and it spins and spins until the computer’s work is done. When a PC is processing something a little hourglass pops up on my screen; nothing moves, the sand doesn’t drip. It’s static.

My Mac makes me feel as if something is happening. The PC reminds me that I am waiting. The PC is doing a lousy marketing job.
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My son is a classical pianist. He is studying at a conservatory in a major city with a preeminent pianist. His preeminent pianist instructor told him it’s time for him to perform a full public recital. I’ve helped my son with some advertising and online marketing. Whether 200 or 20 people show up doesn’t matter. Together, we put his face and musical resume in front of the consumers that care about music in a major city. That’s good marketing, no matter how many people show up, because sometimes the marketing is the sale.
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On the rare occasions that the e-mail goes down in our offices I curse — a lot. That’s because, once our clients learn our e-mail is down, it’s bad marketing.

Because good — and bad — marketing is countless little things.

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