Here are some stories we’ve found interesting this week…

• Death by blogging. This just in: Work is hazardous to your health. (don’t worry we here at Blogenberg are in tip-top shape)
• On The Media covers the end of the TV show, “The Wire,” and asks “what happened when ‘The Wire’ turned its attention back on the media“?
• China has realized it has a real problem on its hands with the Olympics so it’s looking for PR help. (gratuitous editorializing: it’ll take more than a fresh batch of talking points and ads.)
• NPR’s Marketplace covers Wal-Mart’s efforts to get its Chinese suppliers to go green.
• The sheer volume of information we’re exposed to causes us to jump to conclusions on little bits of data. Seth Godin asks: “Where do you want me to jump?“
• New York Magazine chronicles how Facebook tore apart one of the nation’s most elite private schools.
• How not to reach out to bloggers… You can’t force your way into a reporter’s blog or story by referencing random Twitter postings (”tweets”).
• Speaking of which… are you wondering what the heck this Twitter thing actually is? Here’s a simple explanation. And Jason Calacanis shows actor Matthew Modine how to build a Twitter following of several hundred people to support his new effort, Bicycle For A Day.

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