I got two phone calls last week, within a day of each other, inquiring whether I had any interest in selling my business. One I called back. One I ignored. The difference in my response was so simple, yet it speaks volumes about effective marketing and public relations.

First things first: I’ve got no interest in selling my business. Maybe someday in the future my view could change, but it’s certainly nowhere near my radar screen right now. But the mix of curiosity and the possibility of learning something led me to return one of the calls.

One caller asked for me by name. He had done some preliminary research and had a good sense of my business, what we are about, etc.

The other caller left a voicemail message in our main mailbox. He didn’t even bother to press “1 for Jeff Rosenberg.” Keep in mind, even if you’ve done no research into my business, it’s doesn’t take a degree from MIT to figure out that Jeff Rosenberg is the principal in a business named Rosenberg Communications.

Not very hard to figure out which guy I called back, is it?

(I did learn some interesting things from the guy. I’m not selling my business but I am a bit smarter after the conversation.)

This entry was posted on Tuesday, February 26th, 2008 at 8:05 am and is filed under Communications, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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