Comments on: Blogs are not us, uh, I mean they are, but… http://www.blogenberg.com/2008/01/15/blogs-are-not-us-uh-i-mean-they-are-but/ Fair and Unbalanced: In the Head of a DC PR Shop Wed, 10 Mar 2010 06:47:35 +0000 http://wordpress.org/?v=2.1 By: Jim Durbin http://www.blogenberg.com/2008/01/15/blogs-are-not-us-uh-i-mean-they-are-but/#comment-28 Jim Durbin Tue, 15 Jan 2008 19:47:00 +0000 http://www.blogenberg.com/2008/01/15/blogs-are-not-us-uh-i-mean-they-are-but/#comment-28 That's quite the compliment Jeff, thank you. Delegating tasks isn't always easy, but it does make a lot of sense. One of the hardest things we've had to learn as a small business is to make the decision when to take business and when to pass it on. A client of ours recently wanted some Mac training. We're not experts, but i've made the transition in the last two years from PC to Mac, so I had a valuable viewpoint. The problem was that to pay for my time, the client had to pay the same rate that I charge for social media. I was qualified to do it, but they were vastly overpaying for services because they wanted my time, which is better spent managing their online projects. Ultimately, I had to pass on the business to someone else who could do the job for much less. By focusing on my strengths, I reinforce what I do well, but also reinforce why they pay us. They still are turning to us for a larger project that is in our core focus. That's hard to learn, especially when people think your expertise should cover all areas. While flattering, it's not in their best interests. Thanks again for the mention. That’s quite the compliment Jeff, thank you. Delegating tasks isn’t always easy, but it does make a lot of sense. One of the hardest things we’ve had to learn as a small business is to make the decision when to take business and when to pass it on.

A client of ours recently wanted some Mac training. We’re not experts, but i’ve made the transition in the last two years from PC to Mac, so I had a valuable viewpoint. The problem was that to pay for my time, the client had to pay the same rate that I charge for social media.

I was qualified to do it, but they were vastly overpaying for services because they wanted my time, which is better spent managing their online projects.

Ultimately, I had to pass on the business to someone else who could do the job for much less. By focusing on my strengths, I reinforce what I do well, but also reinforce why they pay us. They still are turning to us for a larger project that is in our core focus.

That’s hard to learn, especially when people think your expertise should cover all areas. While flattering, it’s not in their best interests.

Thanks again for the mention.

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