January 9th, 2008

I Keep Losing My Children (Good)

by Jeff Rosenberg

I think it runs in the family. My mother lost me when I was an infant. She left me, sitting in my circa 1959 baby carrier, on the counter at the army base PX. She had driven halfway home before she realized she left something behind.

Today, as a parent, I’ve lost three children. And it’s good.

I’m not talking literally. Well, maybe I am. Because I have indeed lost my three children. I don’t have children any more. I’m father to one man and two 13-year-olds, a boy and a girl, who are fast maturing teenagers. I know many parents find it scary. I find it exciting.

This past New Year’s eve my 13-year-old boy wasn’t with us. He was at a friend’s party. I told my wife to get used to it.

My little girl, I’ve lost her childhood to friends, phone, shopping, IM, parties, etc.

The oldest boy, I lost his childhood years ago to music. A very talented musician, he decided by the age of 13 what he wanted to do with his life.

Losing my children and watching what each of them is finding in the place of the children they used to be is thrilling — thrilling kind of like the new generation of roller coasters I’m too scared to get on.
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We’re working on slogans for every aspect of our business. How’s this one? — Rosenberg Communications’ market research: Better than exit polling.

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