There is, admittedly, a streak of arrogance that runs through Blogenberg at times: my public relations firm knows where PR is going and we’re betting that the market catches up with us. (Read on and hopefully you’ll see we’re really not arrogant – just trying to allow clients to go where today’s communications market can take them.)

A number of businesses and organizations we work with are getting it, making me feel more and more comfortable with the business bet I’ve made. But nobody yet has gotten it like The Hitachi Foundation. We have put together and implemented entire rollouts that rely completely on blogger media relations, e-mail marketing and word of mouth, website placements, and partnerships with allied organizations.

As part of our work for The Hitachi Foundation, we are in the midst of rolling out the State of Corporate Citizenship Survey 2007, the most comprehensive survey of business attitudes and practices when it comes to corporate social responsibility. The linchpin of the rollout is a blog, www.corporatecitizen07.com. Every piece of a comprehensive communications strategy – including traditional media outreach – revolves around this blog. (Check out the contributors list. The heft of this list speaks both to the leadership of The Hitachi Foundation and its partners on the blog, the Boston College Center for Corporate Citizenship and Net Impact, and the import of the issues at stake.)

So I’ve been asking myself, how do I find more Hitachi Foundations? (more…)