The toughest thing about being a small business is being bigger. Not getting bigger; being bigger.

Getting bigger will happen – or not – on its own time schedule. But being bigger, when business or proposals or pitches demand it, that’s another thing. Because sometimes the only way I can get new business, or put a competitive proposal in, is to actually be bigger than we are. That’s why, as I’ve mentioned in earlier Blogenbergs, I’ve started on a concerted effort to enter into strategic alliances with other companies.

I’m now creating marketing materials around alliances with an advertising agency, a marketing firm, and a design shop – case studies, for example, which share logos. I pick and choose the strategic alliance, off the shelf, so to speak, depending on what the proposal or pitch demands. Now, I can market my business as bigger. I’ve just got to make sure bigger equals better.
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My wife likes to watch Dateline. I’d rather watch Barney re-runs.

Just somebody tell me what journalistic contribution NBC is making with it’s all murder, all rape, all kidnapping, and, of course, all pedophilia show that is Dateline. Indeed, it’s not that Dateline makes no contribution to society. It’s a negative, a drain on the bit of civility this society has left. Dateline is nothing but the constant glamorizing of evil for the sake or ratings.

Here’s a note to Dateline producers: take a field trip to 60 Minutes, where they actually try journalism.

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