August 8th, 2007

The Zenith of Cable News and More Bits of Blogenberg

by Jeff Rosenberg

Blogenberg Bit 1: Today, on Fox News Channel, 24-hour cable continued its steady erosion of American society, reaching a state of sensational nirvana. FNC ran a split screen. On one side of the screen, a tragic mining disaster. On the other side, a live car chase.

Blogenberg Bit 2: My wife and I took our family to Italy for Blogen-cation. This I can report: to a 13-year-old girl, Florence is a shopping mall surely created by the hand of God. From Michelangelo’s David, to open air markets selling Italian leather goods, to a Chanel store. So this is what the Renaissance was all about, she must conclude!

Blogenberg Bit 3: A sad scene came across me in the Washington, DC train station today as I walked toward my gate. Two very cute boys, looking about nine, were begging in the station for “my mom who needs two dollars.‿ Their mother stood to the side, looking overwhelmed by about four additional children. At one level they were cute. At another level it was so sad to see boys this age learning to beg. I gave them a dollar. (I didn’t have two.) I figure I don’t know if Jesus put them in front of me.

So anyhow, I just got back from Blogen-cation. So I’ve just got bits. But we’re about to implement an entire rollout for a client that includes everything from traditional media to blogging and podcasts. And a Word of Mouth Public Relations (WOMPR) effort is shortly to be launched in one southern city. I’m going to be reporting soon about the ups and downs of implementation for each. Plus, I’m getting serious about trying to make my business larger, and market it as such, through strategic alliances. I’ll let you know how it’s working.

Lots of good Blogenberg to come.

And, since I’ve still got Italy on my mind: Blogen-Ciao!

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