This is inside my head. Right now, it’s sitting, still on top of my shoulders, in my office, which is painted gold, just off the common areas of my shop, Rosenberg Communications, which is painted cranberry zinger. That’s right, cranberry zinger. I don’t think it’s an ordinary PR shop. I don’t think it’s an ordinary head.

For more than 20 years I’ve been doing PR in Washington, DC. If you’ve looked at our website, you’ve hopefully seen my bio and seen how impressed I am with myself. My favorite line about Washington, DC is, “Do you know how important I think I am?� Kind of sums up life in this city right there.

My favorite line about running a PR shop comes from Winston Churchill. That’s right Winston Churchill. Actually, it’s two lines – one about Winston Churchill and the other by Winston Churchill. I recently finished Roy Jenkins’ Churchill. It is 900 pages of type so small that I’m going to bill Jenkins’ publisher for the bifocals my eye doctor says I’m soon to need. (Jenkins died before this book was published.) Nonetheless, because of its excruciating detail, the book is the greatest study of greatness I’ve ever read. In it he describes Churchill this way: “Driven men are not often the most balanced. But they are generally the most dedicated.� That’s me. I gave up on being balanced a long time ago. I’m not talking about Oprah-style claptrap of balancing work and family. I’ve got my unique ways of doing that while working 60-70 hours a week (keep clicking in and, I’m positive, you’ll hear about them!). I’m talking about inside my head – it’s not balanced (which, if you keep clicking in, you’ll see!) but, thus far, it’s serving me real well. It served Churchill well, and you should read Jenkins’ book.

Churchill’s quote on doing great PR work comes from one of his most famous speeches. He was talking about the possibility of the Germans invading and occupying England (a real possibility in 1940): “…carry on the struggle, until, in God’s good time, the new world, with all its power and might, steps forth to the liberation of the old.� Inside my head, I equate starting, building, and – at least with God’s grace at the moment – succeeding as a small PR shop in Washington, DC as Churchill-like.

Hope you’ll click back in – you’ll hear about the fascinating people I get to spend time with (some who really are important, others we should realize are important), my family, race (my wife’s black, we have three kids), politics (I’m a Republican but I was raised by a pack of Democrats), and more.

Got to go now – I’ve got to get my cigar – inside my head, that is.

Bonus Blogenberg:

Do you know you can now get frozen peanut butter and jelly sandwiches at the grocery store? About time – I’ve been trying to recreate the P&B sandwiches that celebrity chefs make since I was five. And plus, making your own P&B sandwich from scratch (you know, with bread, peanut butter, and jelly) can take at least one full minute.

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