Last night, I put my little Rosenberg Communications to bed. As it existed for 16 years, it no longer exists.

This morning, Rosenberg Communications emerged bigger and better than ever! We merged into one of the nation’s top independent PR firms. Our name stays the same. Our staff stays the same. But the capacity, the expertise, and the talent that we have available to serve our clients has dramatically increased.

Levick Strategic Communications is one of the nation’s top corporate communications firms. For quite some time, they have been interested in building a social marketing and government contracting practice. Rosenberg Communications will be that practice.

For me, this is an important and natural evolution for Rosenberg Communications. We have won awards and have received kudos for our ability to, for example, help clients navigate new media. But I have recognized that, for us to ensure our clients can always be effective in this fast-changing communications market, we need to add the talent and expertise to do everything from creating mobile/smartphone apps to very targeted online advertising to fully engaging in online conversations on behalf of clients. This merger now means that Rosenberg Communications can do all of this, and more.

In the coming months, the story of this merger will unfold. A new Levick Strategic Communications website, for example, is being developed that includes our brand and the added dimension that Rosenberg Communications adds.

For me personally, I get an additional title. I’m now President of Rosenberg Communications and Senior Vice President at Levick Strategic Communications! Even more important is the meaning of this merger – I expected that, when I started to pack up my old office, it would be bittersweet. Not at all. To me, this move feels like the right, practically obvious, next step in my desire to build a top-flight communications firm working on the issues I care deeply about.

Oh, and the legion of loyal Blogenberg visitors need not despair: Blogenberg continues, and will be filled with reporting about how a small-firm boy from a Maryland suburb is surviving, hopefully thriving, in a big Washington, DC PR firm.